The Eye Care Center

Marketing Manager

Job Description

We are a growing eye care center located in the Finger Lakes seeking an
experienced and dynamic Marketing Manager to help us continue to grow our
practice via creative and effective marketing programs. If you are just as
comfortable developing marketing strategy and managing budgets as you are
composing social media posts, writing website and newsletter content and
presenting to a local community group – let’s talk.

Our marketing manager will be responsible for:

• Managing all marketing for the Eye Care Center and its three locations
(Canandaigua, Newark & Geneva)
• Develop and implement integrated communications strategy for The Eye Care
Center on a wide variety of marketing channels including social media;
website; advertising (print & digital), public relations, community relations and
marketing collaterals.
• Oversee the annual communications budget and ensuring it is fully maximized.
• Collating and analyzing current communications and messages and ensuring
• Develop and implement a marketing plan including:
• Managing marketing and advertising budget.
• Coordinating marketing and advertising campaigns (digital and print).
• Planning and implementing promotional campaigns (lead generation
campaigns and measuring ROI results).
• Write content for patient newsletter and responsible for distribution.
• Monitor and report on effectiveness and ROI of marketing.
• Conduct local media and community relations and represent ECC at local
• Create and update a wide range of marketing materials.
• Maintaining current knowledge on trends and new developments in
ophthalmology and optometry particularly those that impact patient
communications and our marketing efforts.
• Coordinate patient satisfaction and referral-building efforts (managing digital

The ideal candidate has:

• Bachelor’s degree in marketing or marketing communications.
• 2-3 years’ relevant experience building and implementing marketing programs
and reporting on the results.
• Previous experience in healthcare would be a strong advantage.
• Media buying, Advertising layout and design experience.
• Strong problem-solving ability, including metrics-driven thinking.
• Experience with online marketing, including SEO, social media and content
• Social Media & Google Analytics certifications would be a plus.
• Ability to manage multiple projects with ease.
• Creative, confident and dynamic personality.

To Apply:
• Submit resume detailing your experience and a cover letter explaining why you
would be a great fit to Terry Parsons, Business Administrator, The Eye Care

Contact Information

Business Name: The Eye Care Center
Street: 325 West Street
City/State/Zip: Canandaigua, NY 14424
Local Phone: (315) 789-7337
Fax: (315) 759-5689
Website Address: